Responsive Website Design & Development / Logo Design + Branding: Watkins Trucking Company (Birmingham, Alabama)
Ingram Image met with Bo Watkins from Watkins Trucking Company in late 2013 because their trusted family business just needed a minor rebrand and facelift to get them up to date with their marketing and web presence. And after hearing that their current Watkins Trucking logo had established brand recognition among residents in their area and in their industry, we wanted to stick as close to their logo as possible, while still making it feel fresh and current.
In addition to taking on their rebrand, Bo indicated that it was time to re-visit their website and take it to a new level. With WTC seeing so much success, and with their trusted name (since 1944), it was time for them to set a new standard in the trucking industry with their web efforts. They wanted to mix family-focused values and a classic look with a fresh, elegant look that would serve as a great salesman for new clients. We delivered on their objectives visually, as well as their objectives functionally, with a custom designed & developed responsive website…which would cater to an optimal user experience on every device. Additionally, it accomplished their goals to create a more pleasant process for getting freight quotes and taking applications.
This project was one of our favorites in 2013, simply because of the enticing experience that this responsive website created, thanks to our main developer Randy Anderson. Going that extra mile to track down and fix bugs, and deliver a completely polished product is what so many companies claim to do, but few actually execute. Make sure when you invest your hard-earned dollar, that it is to a company who cares about details.
Check out Watkins Trucking Company’s website at www.watkinstrucking.com and be sure to check out this responsive website on all of your devices to see what we can do for you!