Logo Design & Branding: Coach Garrick McGee
New UAB Football Head Coach and former Arkansas Offensive Coordinator Garrick McGee came to Ingram Image in the Spring of 2012 with a need for a logo to base his brand around as he begins his Division I NCAA Football head coaching career. Not only was it important to create an catchy symbol to communicate his football roots, but we wanted it to be edgy, masculine, confident, and polished enough to appeal to not only young recruits but also to the fan bases that he will attract in his coaching career. We wanted to design something unique, yet unified in its appearance to reinforce the unity that his coaching style emphasizes on the field.
We are excited how the logo came out, and we’ve provided several options for its various brand extensions…with golf tournaments, camps and other events. Flexibility and adaptability were crucial in this design. We also had the opportunity to design a simple Camp Brochure, front and back, to assist with the efforts to reach recruits and bring them in for Coach McGee Football Camps. Take a look below at the work we delivered for Coach McGee and UAB Football.