Ingram Image Visual Identity + Branding: Tie This (Birmingham, AL)

Pastor Wales Williams, Jr. came to us in 2013 needing an identity for his new company “Tie This,” which specializes in custom ties and bow ties. Wales trusted our knowledge and assessment of the fashion industry’s trends and styles, and we combined this with his tastes and visual preferences to establish a timeless mark. We didn’t want it to be too trendy, but definitely wanted a logo that would be relevant in today’s culture…while still remaining classic enough to last for years to come. Adaptability was a primary focus, as his ties would be diverse in styles and such. This sharp and minimalist mark is one of the favorites that we’ve created.

 

Please note that the photography below was not created by Ingram Image or any of its counterparts. These were merely mockups of similar, existing products that we felt were consistent with our vision for the client.

Tie This (Birmingham, AL) - Ingram Image Web Design & Development, Birmingham, Alabama

Tie This (Birmingham, AL) - Ingram Image Web Design & Development, Birmingham, Alabama

Tie This (Birmingham, AL) - Ingram Image Web Design & Development, Birmingham, Alabama

12 2014