Website Design & Branding: Coach Neil Callaway & UAB Blazer Football

In the Fall of 2009, Ingram Image had a tremendous opportunity present itself as Coach Neil Callaway and the UAB Blazer Football program were searching for a company to create a multimedia “experience” that would sell their program to recruits. Interactivity was a primary focus of their coaching staff and marketing team, mainly due to their target audience, which consists of 16-18 year old young men.

Through extensive planning and careful strategic design, we aimed to create an interactive, masculine, high-energy web experience that would “tell the story” of the UAB Football program. We teamed up with Rob Ingram Photography to produce some great photos for the site, and were extremely pleased with the result of www.coachcallaway.com. Its design and functionality won Ingram Image a 2010 ADDY Award, which is a distinguished honor for outstanding advertising and marketing efforts. It was only one of two Flash Websites in its region to receive the award.

Josh Lee, Executive Director of Football Operations at UAB, was more than satisfied with Coach Callaway’s site.

 

“Ingram Image was a pleasure to work with. Not only did they create a site that looks phenomenal, it functions flawlessly. The ADDY Award that our site received says it all.”

 
 
 

21 2011

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