Branding: Power Force Apparel
Along with the temporary microsite that Ingram Image created for Power Force Apparel in the Fall of 2011, Guy Savage and his team also asked that we design two complementary banners for the BBVA Compass Bowl Power Force Fan Zone. The bowl was in early January 2012, and it was the first public push for their new line of athletic shoes.
As we collaborated with the Power Force team, we agreed that one female-focused banner and one male-focused banner would generate excitement from both targets. We based them off of a primary “Power Your Inner Force” graphic that we had created late in 2011, and we wanted the banners to be clean, consistent and eye-catching. The 4′ x 8′ banners turned out awesome, and Guy and his team were extremely happy with the outcome of them. They looked great at Legion Field for the BBVA Compass Bowl.